Adam Reichmann

Caleres, Inc.
Creative Director / Naturalizer Shoes


Oversaw the creation of over 1000 pieces of yearly content, all executed with a twelve person internal team of designers, writers, and art directors. Concepted and executed multiple seasonal fashion campaigns, extensive direct mail design and production, regular website refreshes, paid media, and email. Also created store signage and advertising assets for 145 North American locations and international partners in 47 countries. Expanded video production in scope and kind with an increased number of social and wholesale videos including product videos, branding pieces, and gifs. In 2017, relaunched the entire brand look and helped contribute to a record-breaking 122M in sales, taking the Naturalizer from #19 to #14 in women’s footwear.

Senior Creative Director / VP

​2011 - 2016

Responsible for a wide range of work across many channels including television, radio, social media and internal communications. Started in the agency’s video department as a writer, director, and editor, then graduated to directing creative within a portfolio model. Currently supervise video, brand development, presentations, digital design, employee communications, event collateral, print, and social media content.
Clients:  La-Z-Boy, Tyson Foods, AT&T, Monsanto, Panera Bread, Rawlings, Bayer, Kräftig, Energizer, Merck, and Ascension Health.



Reichmann Creative

​2010 - 2011


Freelance video editor, animator, shooter, and writer. Specialized in high-quality, efficient video creation, from concept to delivery. Partnered with agency creatives at Barkley US, FleishmanHillard, HLK, and post production from Coolfire, Bruton Stroube, and Bus9.

Clients included Bombay Sapphire, Victorinox Luggage and Missouri Lottery.


Adamson Advertising
Associate Creative Director


Participated on all levels of web / broadcast production from initial concepting to on-line finish.  Writing duties include scripts for longer form brand communications, traditional broadcast and select print.  Created over 250 videos, including web content, new business, and broadcast.

Clients:  MO Lottery, Mobil On the Run, Shoe Carnival, Logan’s Roadhouse, and St Luke’s Episcopal Hospital.

Arnold Worldwide
Creative Associate

In-house commercial editor and writer on Jack Daniel’s account in addition to general video production support for creative department.  Edited and produced agency brand material including motion graphics, video, audio. Extensive experience supervising final on-line audio and video production.  Acted as digital asset librarian.

Clients: Jack Daniel’s, Houlihan’s, Bass Pro Shops, Southern Comfort, and Archfund.


Record Label Administrator and Audio Engineer (Undertow Records), Washington University Olin Library Circulation Staff, Bookseller, Fishery Worker, Independent Musician.


Concept Development

Brand Strategy

Creative Brief Development


Social Media / Design & Copy

Team Management

Public Relations

Event Design

Promotional Materials

Video Production

Video Direction

On-Camera Interiews

Audio Production

Script Writing

Humor / Improv


Public Speaking

Music Composition


As an experienced creative director, my skills center around ideation, copy, production and leadership. I’ve put these skills to work as a hybrid creative — successfully making or directing a huge variety of content for web, broadcast, events and direct mail.



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Adobe Creative Suite

Microsoft Office

Comfortable in all major computer environments:

Apple IOS / Windows / Android

Washington University in Saint Louis
College of Arts & Sciences


Bachelor of Arts in English Literature, Minor in English Composition

Four Year Merit Scholarship, Graduated on Dean’s List

Extra-Curricular Activities: Uncle Joe’s Peer Counseling (Counselor, Publicity Director), Fraternity Rush Chair

Glenbrook South H.S.
Glenview, IL

ts & Sciences



Regional Emmy for Kräftig “Reinheitsgebot” Television, Radio Mercury Award Finalist Kräftig “Language Lessons,” multiple Telly Awards for Monsanto, AT&T and Bayer digital video, multiple Addy and Beverage Dynamics awards for Jack Daniel’s work, HOW International Design Award for Monsanto Sustainability Materials.