Adam Reichmann
Caleres, Inc.
Creative Director / Naturalizer Shoes
2017-2018
Oversaw the creation of over 1000 pieces of yearly content, all executed with a twelve person internal team of designers, writers, and art directors. Concepted and executed multiple seasonal fashion campaigns, extensive direct mail design and production, regular website refreshes, paid media, and email. Also created store signage and advertising assets for 145 North American locations and international partners in 47 countries. Expanded video production in scope and kind with an increased number of social and wholesale videos including product videos, branding pieces, and gifs. In 2017, relaunched the entire brand look and helped contribute to a record-breaking 122M in sales, taking the Naturalizer from #19 to #14 in women’s footwear.
FleishmanHillard
Senior Creative Director / VP
2011 - 2016
Responsible for a wide range of work across many channels including television, radio, social media and internal communications. Started in the agency’s video department as a writer, director, and editor, then graduated to directing creative within a portfolio model. Currently supervise video, brand development, presentations, digital design, employee communications, event collateral, print, and social media content.
Clients: La-Z-Boy, Tyson Foods, AT&T, Monsanto, Panera Bread, Rawlings, Bayer, Kräftig, Energizer, Merck, and Ascension Health.
Reichmann Creative
Owner
2010 - 2011
Freelance video editor, animator, shooter, and writer. Specialized in high-quality, efficient video creation, from concept to delivery. Partnered with agency creatives at Barkley US, FleishmanHillard, HLK, and post production from Coolfire, Bruton Stroube, and Bus9.
Clients included Bombay Sapphire, Victorinox Luggage and Missouri Lottery.
Adamson Advertising
Associate Creative Director
Participated on all levels of web / broadcast production from initial concepting to on-line finish. Writing duties include scripts for longer form brand communications, traditional broadcast and select print. Created over 250 videos, including web content, new business, and broadcast.
Clients: MO Lottery, Mobil On the Run, Shoe Carnival, Logan’s Roadhouse, and St Luke’s Episcopal Hospital.
Arnold Worldwide
Creative Associate
In-house commercial editor and writer on Jack Daniel’s account in addition to general video production support for creative department. Edited and produced agency brand material including motion graphics, video, audio. Extensive experience supervising final on-line audio and video production. Acted as digital asset librarian.
Clients: Jack Daniel’s, Houlihan’s, Bass Pro Shops, Southern Comfort, and Archfund.
Various
Record Label Administrator and Audio Engineer (Undertow Records), Washington University Olin Library Circulation Staff, Bookseller, Fishery Worker, Independent Musician.
Work
experience
Skills
Concept Development
Brand Strategy
Creative Brief Development
Presentation
Social Media / Design & Copy
Team Management
Public Relations
Event Design
Promotional Materials
Video Production
Video Direction
On-Camera Interiews
Audio Production
Script Writing
Humor / Improv
Animation
Public Speaking
Music Composition
Other
As an experienced creative director, my skills center around ideation, copy, production and leadership. I’ve put these skills to work as a hybrid creative — successfully making or directing a huge variety of content for web, broadcast, events and direct mail.
HTML/CSS
PHP
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Overview
Adobe Creative Suite
Microsoft Office
Comfortable in all major computer environments:
Apple IOS / Windows / Android
Washington University in Saint Louis
College of Arts & Sciences
Bachelor of Arts in English Literature, Minor in English Composition
Four Year Merit Scholarship, Graduated on Dean’s List
Extra-Curricular Activities: Uncle Joe’s Peer Counseling (Counselor, Publicity Director), Fraternity Rush Chair
Glenbrook South H.S.
Glenview, IL
ts & Sciences
Education
Awards
Regional Emmy for Kräftig “Reinheitsgebot” Television, Radio Mercury Award Finalist Kräftig “Language Lessons,” multiple Telly Awards for Monsanto, AT&T and Bayer digital video, multiple Addy and Beverage Dynamics awards for Jack Daniel’s work, HOW International Design Award for Monsanto Sustainability Materials.