My career in the communication arts has taken many twists and turns.
Early on, while working at a recording studio collective, I took what I learned from years of fronting a band and applied it to composing music for advertising. Advertising sort of adopted me.
I became part of a core creative team working on global brands for Arnold Worldwide, getting exposure to amazing learning opportunities and soaking it all in.
I became a hybrid creative. I wrote. I concepted. I got my hands dirty with all manner of production and design.
And then, after intensely focusing on video (the medium that seemed to make the most of my narrative and technical skills), I discovered an attraction to the practical strategy, research and impact of integrated public relations. I wound up creating a ton of new types of content, from investor relations materials, to internal comms, to broadcast, print and social media.
Most recently, I worked client-side, directing a huge variety of creative content for Naturalizer – a storied fashion brand that just launched a bold, new look. It was never a dull moment with photoshoots, direct mail design, retail web assets, and paid media. Working closely with the global marketing team, we moved Naturalizer form #19 to #14 in a single year. And, now I know way too much about shoes!